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What is CES? Casepops Reviews the 2012 Show

Posted on July 03, 2012 by casepops | 1 Comment

The Consumer Electronics ShowWe headed to Vegas in January not to gamble (we did gamble) not to get married (no we didn’t get married) but to check out the Consumer Electronics Show!  But, what is CES? CES is a huge trade show held each January in Las Vegas, Nevada that focuses only on technology and tech-related gadgets.  The show previews and announces some of the industry's coolest new products. In the end, there were over 153,000 people that attended the show!  It was like being at a high end Best Buy/Bang-Olufsen meets Urban Outfitters store on steroids!  If you’re a fan of new and exciting technology then you definitely need to plan for this event.  What more could people who are into technology want other than 35 football fields full of electronics?  At every booth you’ll find a welcoming and beautiful lady (not wearing very much) that is ready to show you all of the (her) amazing products...like Canon’s new DSLR or the new OLED TV’s!

With all of the hype comes big name companies such as Ferrari, Samsung, Nikon, and Monster. And, of course, we were there representing Casepops! Many of the companies will even pay for big time celebrities to help promote their brand such as, 50 Cent, Justin Timberlake, Will Smith, Kelly Clarkson, LL Cool J, Eliza Dushku, and of course Snooki and Pauly D.  This also means top dollar booths at the show range from thousands to millions of dollars.  Many of these companies build out an entire store on the floor to give the CES participants the best experience possible. It is certainly a show worthy of being held in Vegas. CES has introduced some of the world's most recognized products over the last 42 years, with introductions such as the VCR in 1970, Camcorder and CD Player in 1981 and the DVD in 1996.

CES Show Floor

So, if you're at CES, don’t blink your eyes because you might miss the Olympic gymnasts and skiers flipping 15 feet in the air on a trampoline only to demonstrate that these ear phones really stay in!  The companies went all out this year and they certainly got our attention.  This event is not open to the general public, but all you have to do is become a CES member to get access.  If you would like more information about CES check out their website: http://www.cesweb.org/

Stay tuned for our video of Casepops at CES 2012, and hopefully we'll see you at the 2013 CES :)

Posted in CES, Consumer Electronics Show, Our Story, Review, Start-up, technology, Trade Show

 

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