Sugru: Personalize, Customize, or Improve your Favorite Things

Posted on September 17, 2012 by casepops | 0 Comments

In case you haven't noticed, we're fans of creative products and innovations that put the power in the hands of their users. In the past, we've written about 3-D printing, amazing artificial limbs, and our favorite do-it-yourself website, Kickstarter. Basically, any product that puts itself out there as unique and innovative gets a big thumbs up from us! This time around we want to showcase a fun and surprisingly simple product that provides its users with the possibility to personalize, customize, or improve their favorite things.  It's so simple, that the possibilities it opens up are, in fact, quite complex!

Meet sugru. It's been called a DIYer's dream product, and it's easy to see why!

Developed by a team of product designers and materials scientists, sugru’s patented technology is unique in its combination of hand-formability, self-adhesion and flexibility when cured. It feels like modelling clay, and it’s that easy to use too. Once cured, its durable properties mean it’s comfortable in extreme environments from the dishwasher to the ocean to Antarctica.

This magical product enables users to customize, improve, and personalize their already useful gadgets or items, making them even more useful! Like we said, the complexity of the product possibilities come from its simplicity. When you have a powerful, moldable tool at your fingertips, customizing existing products becomes all too simple. Take a look at this gallery of awesome "hacks" sugru is showing off and feel inspired!

[gallery link="file" orderby="title"]

Posted in design, Design, startup, sugru, technology, Technology

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