The Beginning of our Pittsburgh Startup

Posted on May 31, 2012 by casepops | 8 Comments

Photos of us over the past year in Pittsburgh and on the road for Casepops!

We can't yet fill you in about the Casepops brand, but we can tell you about us and our journey to becoming a Pittsburgh Startup. It's more exciting than you can imagine.  For example, we've broken bones, fallen off pilates balls, seen horses climb utility poles and and had the opportunity to hang out with Wiz Khalifa, Mac Miller and The Black Keys.  We consider ourselves lucky to have had all those great experiences and we know there will be many more! We can laugh at ourselves and run a business!

With that being said, here's a little background about the two of us.

We are Brittany Green and Gabe Roth aka B. Cutie and G.Nasty as was bestowed upon us by a Times Square rapper. We love our new names and took a copy of his mix-tape because he was a good salesman and we believe in people chasing their dreams. Casepops is our dream, we have worked, lived, invented and designed together for 4 years. Do we argue? Yes, of course, we are human. Thankfully it always ends up with us coming up with great ideas, laughing or making fun of each other.  Laughter and reaching milestones gets us through all of the stress that's involved with a start-up. 

Our abbreviated story is as follows:  Driving home from a weekend getaway in Michigan (it wasn't Cabo but we loved it) we decided to share all of our ideas again, like we always do when driving. Brit's life long obsession with fashion, jewelry, photography, furniture and architecture with Gabe's love for design, photography, music, sports and fashion (meaning American Apparel t-shirts and Converse) came together and Casepops was born.  What was once our combination of ideas floating around the car is now more real than ever. These ideas have been refined and we've created an incredible brand and product focusing on a lifestyle we believe in.

It's something we can't wait to share with you and hope that you follow us as we prepare for our 2012 launch!

 

Photos of us over the past year in Pittsburgh and on the road for Casepops!

Posted in Black Keys, college, design, fashion, Mac Miller, music, New York City, Our Story, photography, startup, Wiz Khalifa


8 Responses

Meet Gabe and Brit, Co-founders of Casepops! - Casepops
Meet Gabe and Brit, Co-founders of Casepops! - Casepops

November 09, 2012

[…] new product to the world, we wouldn’t have believed you. But seriously! The truth is that our story is not the typical Silicon Valley, tech-miracle type of startup story. But, we like […]

Casepops
Casepops

June 11, 2012

Thanks for the responses everyone :). We’re excited to share it with you!

Abby
Abby

July 20, 2012

Very exciting! I’m all for Pittsburgh startups – GO Casepops!

casepops
casepops

July 20, 2012

Thanks for pumping the positivity, Abby!

Nanette
Nanette

June 05, 2012

I’m intrigued!!

Nancy Rabner aka Mommy, Nanny and MooooM!
Nancy Rabner aka Mommy, Nanny and MooooM!

June 06, 2012

Proud of you both, Cutie and Nasty-love the blog- good writing!!!!!!!

effrum garnett
effrum garnett

June 05, 2012

Very excited to see product!

melissa630
melissa630

June 05, 2012

Best of luck, can’t wait to see the brand!

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